Zack “Asmongold” Hoyt, a popular internet streamer, has made the headlines after deciding to join the streaming platform Kick. Asmongold has been a major figure on Twitch for years, mainly through his gaming and commentary videos. His recent choice to stream on Kick has left many of his fans asking a question: Why is Asmongold on Kick now? Let’s break it down in simple terms.
Kick, who first informed the public about Asmongold's arrival on its sports platform on June 1, 2025. The next day, Asmongold wrote “MULTISTREAMING BEGINS TOMORROW” to let his fans know that he would be live-streaming on both Twitch and Kick simultaneously. However, he also assured his Twitch followers that he wasn't going to leave the platform anytime soon.
This means fans can still find him on Twitch as usual, but he’ll be available in at least one more place.
According to Asmongold, a single streaming platform only limits the growth of a creator. With multistreaming, he can interact with more platforms. In fact, he called one service exclusivity "reductive", i.e. it holds the growth of creators. As a result, he can reach more people and expand his community with the combination of Kick and Twitch.
Asmongold mentioned that he cannot use YouTube because of DMCA (copyright) issues, which make streaming there difficult. Also, he said that he decided to go to kick only after it allowed multistreaming, which is a feature that lets you be live on more than one platform at the same time.
It is said that in only a few streams, Asmongold made more money on Kick than he did on Twitch in a whole month. It looks like Kick’s payment model and creator support are much better, which allows streamers to have more freedom and income stability.
Creators who multi-stream on different platforms are less likely to be affected by sudden changes in the rules or bans. By using both Kick and Twitch, Asmongold is keeping his fans safe from a platform that might have some issues.
Kick is known for gambling streams, mostly because it is supported by Stake.com, a company that is commonly associated with online casinos. Fans were worried that Asmongold might start promoting gambling. However, he immediately responded to those concerns:
“Are you going to gamble? No, I don’t like gambling… I’ve had a good relationship with the team at Kick, and I joined their program; that’s it.”
Thus, Asmongold made it clear that he is not gambling and will keep producing the same type of content that made him popular: gaming, reactions, and providing his honest opinion.
Asmongold's choice to broadcast on various platforms simultaneously might be a turning point for the whole streaming industry. The large figures were bound by one platform to an exclusive deal for several years. Now, multistreaming lets creators have more liberty and authority.
Therefore, this tactic may lead streaming firms to consider the option of exclusivity less and give better offers to creators.
Asmongold is currently on Kick as he aims to connect with more people, make money in a nice way, and keep his options open without having to be tied to just one platform. So, he’s not dropping Twitch, and he’s not gambling; he’s simply expanding his reach.
That is, people who like his work will get more opportunities to watch him, have more content to consume, and establish a stronger bond with one of the most-followed streamers on the internet.
Asmongold moved to kick to get more fans, make more money, and have more freedom as a creator. In his opinion, multistreaming is the next big thing in content creation.
No, Asmongold said that he is not going to leave Twitch. Besides streaming on Twitch, he will also be live on Kick to attract more followers from both platforms.
No, Asmongold mentioned that he will not be gambling on Kick. He only got there for the sake of multistreaming and better creator terms, not for some gambling-related content.
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